Service Terms

GPT Dominator — Service Terms

Last updated: 2026-06-05 · Service provided by serp.systems

In short GPT Dominator is a done-for-you service that works to get your brand cited inside AI answers for the queries you choose. You pay monthly. We aim to hit the goal in the first month and keep going into a second if needed. If we miss after both, you can claim a partial refund in a set window. Some strategies may need extra third-party spend, always with your go-ahead. Read each section's TL;DR for the plain-English version.

These Service Terms (the “Terms”) govern the “GPT Dominator by serp.systems” managed service (the “Service”) provided by serp.systems (“we”, “us”, “our”) to a paying customer (“you”, “your”). By engaging the Service — including by paying any invoice for it — you accept these Terms in full.

01 Scope of the Service

TL;DR We work to get your brand named as a source inside AI answers for queries you pick. We don't sell ads, links, or a tool — we do the work.

The Service is a managed Generative Engine Optimization engagement whose objective is to increase the frequency and prominence with which your brand or website is cited by AI-powered answer engines in response to an agreed list of target queries (the “Target Queries”).

The Service may include, at our discretion and to the extent applicable to your category: diagnostic analysis of why competitors are cited instead of you; content and authority work on pages you authorize; structured-data deployment; earned-media outreach; and ongoing monitoring of your standing. The Service does not include Google SEO link-building campaigns, paid advertising management, social-media management, or unrelated development work.

02 Plans, Queries & AI Coverage

TL;DR €999 = up to 2 queries on ChatGPT. €1499 = up to 4 queries on ChatGPT. Custom = 5+ queries across your preferred AIs. You choose the exact queries with us first.

The Service is offered in three plans. You select and approve the Target Queries with your strategist before work begins.

Focus — €999 / month: up to 2 Target Queries, covering ChatGPT.
Category — €1499 / month: up to 4 Target Queries, covering ChatGPT.
Domination — custom price: 5 or more Target Queries, covering your preferred AI answer engines — the engines we agree matter to you — scoped and priced with you.

All prices are exclusive of any applicable VAT or other taxes, which are added at the rate in force in your jurisdiction.

03 Engagement & Term

TL;DR Billed monthly and auto-renews. We aim to deliver in the first month; if not, we keep working into a second month at no extra service fee. Two months (60 days) is the goal-bound window.

The Service is a recurring monthly retainer. Each billing cycle is one (1) calendar month and renews automatically unless terminated under Section 12. The engagement begins on the date we confirm receipt of your first payment in writing (the “Start Date”).

Our standard goal is to achieve the agreed citation outcomes within the first month. If they are not met by the end of the first month, the engagement continues into a second month at no additional service fee (the “Extended Cycle”) so we have a full opportunity to deliver. The two months together (60 days from the Start Date) are the goal-bound engagement window. Third-party costs under Section 05 are separate from the service fee and are not waived during the Extended Cycle.

04 Fees & Billing

TL;DR Pay monthly by card (direct Paddle checkout coming soon). Pay late and we can pause the work. Refunds only happen as described in Section 06.

The service fee is €999 (Focus), €1499 (Category), or a custom amount (Domination) per billing cycle, plus applicable taxes.
Payment is due on the first day of each cycle. If you fail to pay within seven (7) days of the invoice date, we may suspend the Service until payment is received (see also Section 09).
You authorise us to charge your payment instrument for each recurring cycle until you terminate under Section 12.
Refunds are governed exclusively by Section 06.

05 Third-Party Costs

TL;DR Your monthly fee covers our work, not necessarily outside costs like paid placements, guest posts, niche edits, or buying a domain. If a strategy needs that spend, we'll tell you first — you decide. Sometimes we may choose to chip in to keep things moving, but that's goodwill, never owed. Often there's no extra cost at all. It depends on the strategy we pick together.

The monthly service fee covers the work we perform. It does not necessarily cover third-party costs that a chosen strategy may require — for example paid guest posts, niche edits, sponsored placements, the acquisition of an expired or new domain, or other elements that may prove more expensive than initially expected.

Where a strategy involves such costs, we will inform you in advance and proceed only with your explicit go-ahead. Depending on the strategy agreed with you, an additional payment may be required on top of the monthly fee.

As a matter of goodwill and entirely at our discretion, we may sometimes negotiate a discount on a third-party item, or absorb part of its cost ourselves (for example, paying half of a placement), to keep the project moving in good faith. This is neither owed nor guaranteed. Equally, many engagements require no extra third-party spend at all. Whether any such cost arises — and how it is shared — always depends on the strategy we choose together.

06 Citation Goal & Conditional Refund

TL;DR We agree a clear goal at the start. If we still haven't hit it after the full 60 days, you can ask for 50% of your service fees back. You can only request this after day 60, and you must do it within the following 14 days (so, days 60–74). Outside that window, or if you broke the rules / changed the pages yourself, it doesn't apply.

At the start of the engagement we agree with you in writing on a defined “Citation Goal” — typically expressed as your domain being cited across an agreed number of the Target Queries on an agreed share of measurement checks within the goal-bound window.

Conditional partial refund. If the Citation Goal has not been met by the end of the 60-day goal-bound window, you may request a refund of fifty per cent (50%) of the service fees you paid for that window. Timing is strict: the request may be submitted only after the full 60 days have elapsed, and only within the 14 days immediately following (i.e. between day 60 and day 74 from the Start Date). Send it in writing to [email protected]. We will issue the refund to the original payment instrument within thirty (30) days. This is the exclusive financial remedy for non-attainment of the Citation Goal.

The conditional refund covers service fees only and does not include third-party costs already spent under Section 05. It does not apply where: (i) the request falls outside the day 60–74 window; (ii) you cancelled before day 60; (iii) the goal was missed because of a change you made to the optimized pages, your domain, or your hosting after our work was deployed; (iv) you failed to grant, or you revoked, access we needed; or (v) you are in breach of these Terms.

07 Customer Obligations

TL;DR Give us the access we need, approve the queries and goal, reply within a few days, don't change the optimized pages without telling us, and stay within the law.

Grant timely access to the website, CMS, analytics, and any other accounts required;
Review and approve the Target Query list and the Citation Goal before work begins;
Respond to substantive requests for input or approval within five (5) business days;
Not make structural, content, or hosting changes to the optimized pages without notifying us, for the duration of the engagement;
Comply with all laws applicable to your business, including advertising, financial-services, healthcare, and consumer-protection rules in your jurisdiction.

08 Intellectual Property & Content Licence

TL;DR You keep your brand. We keep our methods and tools. Content our copywriter creates for you is licensed to you while you're a paying customer — it stays our work (copyright is automatic, no registration needed), and the licence can end if you stop paying (see Section 09).

You retain ownership of your trademarks, brand assets, and any content you supply. We retain ownership of our methodologies, tooling, internal templates, and general know-how.

Original content we (or our copywriters) create specifically for your campaign — articles, copy, and similar works — remains our intellectual property. Copyright in such works arises automatically on creation and does not depend on any registration. Rather than transferring ownership, we grant you a non-exclusive, revocable licence to use that content on the agreed pages for as long as your subscription is active and in good standing. If the engagement terminates or you stop paying, the licence ends and Section 09 applies. Assets we procure or register on your behalf (for example a domain) remain under our control unless and until ownership is expressly transferred to you in writing.

09 Non-Payment, Suspension & Removal of Assets

TL;DR Stop paying and the results are no longer guaranteed. We may pull back what we put in place: ask outlets to take down placements (not guaranteed — it's their call), remove or repoint any domain/site we set up to get you cited, and request removal of content our copywriter wrote (it's our licensed work). We can't promise a third party will comply, but we can stop our own contribution.

If you stop paying or the engagement ends, the Service — and any visibility or citation results — cease to be guaranteed. We may, at our discretion, withdraw or seek the removal of assets and contributions we deployed, including:

Placements & earned media: we may request that third-party outlets remove or unpublish guest posts or placements we arranged. Whether they comply is the third party's decision and is not guaranteed.
Assets we control: any domain, site, or property we registered or set up to obtain citations (for example an expired domain) may be removed, repointed, or repurposed by us.
Bespoke content: we may request removal of original content our copywriters created, as it remains our licensed work and the licence ends on non-payment or termination (Section 08).

We will act reasonably and lawfully, and will not damage assets that are genuinely yours. This Section does not entitle us to access your systems without authorization.

10 Acceptable Use

TL;DR Don't use us for illegal content, impersonation, or to push pages you don't control or aren't allowed to optimize. Break this and we can stop immediately and keep fees paid.

You may not engage the Service for unlawful content; for impersonation of another person or organisation; to manipulate citations toward content you do not control or are not authorised to optimise; or in any way that violates a third party's intellectual-property or privacy rights. We reserve the right to terminate immediately and retain fees already paid if you breach this Section.

11 Confidentiality

TL;DR We each keep the other's private information private. But if we both agree in writing, we can lift that — for example to publish a case study or name you as a client.

Each party will keep confidential the other party's non-public information learned during the engagement, for three (3) years after it ends. Confidentiality does not apply to information that is or becomes public through no fault of the receiving party, or that must be disclosed by law.

By mutual written agreement, the parties may de-confidentialize specified information — for example, to allow us to reference you as a client, publish a case study, or share campaign results. Such permission applies only to the information and use expressly agreed, and either party may decline any de-confidentialization request without penalty.

12 Termination

TL;DR Cancel any time before the next renewal with 7 days' notice. No refund for unused days in a paid month except the Section 06 refund. We can end it too, with notice, if your category isn't workable.

You may terminate at the end of any billing cycle by giving written notice to [email protected] at least seven (7) days before the next renewal date. Termination takes effect at the end of the then-current cycle; no pro-rated refunds are issued for unused days within a paid cycle, except as provided in Section 06. We may terminate with seven (7) days' written notice if we reasonably determine the engagement is impracticable, refunding any unused portion of the current cycle pro rata.

13 Warranties & Disclaimer

TL;DR We work with skill and care, but we can't promise a specific AI will cite you at a specific spot forever — those platforms change their systems and we don't control them. Your protection for a missed goal is the Section 06 refund.

We will perform the Service with reasonable skill and care. We do not warrant that any specific engine will cite your domain at any specific position or frequency, that visibility once achieved will be permanent, or that third-party platforms will not change their retrieval, indexing, or ranking systems in ways that affect outcomes. Beyond the express undertakings in these Terms and the conditional refund of Section 06, the Service is provided “as is”.

14 Limitation of Liability

TL;DR If something goes wrong, the most we owe is one month's fee — the last service fee you paid. We're not liable for indirect losses like lost profit. Things the law won't let us limit, we don't.

To the maximum extent permitted by law, our aggregate liability arising out of or relating to the Service is limited to the total service fees you paid us in the one (1) month preceding the event giving rise to the claim. We are not liable for indirect, incidental, consequential, special, or punitive damages, lost profits, lost revenue, or lost data. Nothing here limits liability that cannot lawfully be limited — including liability for death or personal injury caused by negligence, for fraud, or for any other liability that applicable law does not permit to be excluded.

15 EU/EEA Consumer Rights & Data Protection

TL;DR If you're an EU/EEA consumer you normally get a 14-day cooling-off right. But because we start work right away, if you ask us to begin during that period you're agreeing to start — and once the work for a cycle is done you can't withdraw from it; if you withdraw while it's still ongoing, you pay for the part already done. Your legal rights stay intact, and your data is handled under our Privacy Policy (GDPR).

Right of withdrawal (consumers). If you engage the Service as a consumer in the EU/EEA, you generally have a statutory right to withdraw from a distance contract within fourteen (14) days. Because the Service is performed immediately, by asking us to start during that period you (a) expressly request that performance begin at once and (b) acknowledge that you lose the right of withdrawal once the Service for the relevant cycle has been fully performed. If you withdraw while performance is ongoing, you will pay for the portion already provided, calculated proportionately.

Business customers. Where you engage the Service in the course of a business or profession (B2B), the consumer right of withdrawal does not apply.

Statutory rights preserved. The conditional refund in Section 06 is a contractual remedy offered in addition to, and does not limit, any mandatory statutory rights you have under applicable EU/EEA consumer-protection law. Nothing in these Terms excludes or limits rights that cannot lawfully be excluded or limited.

Data protection (GDPR). We process personal data in accordance with the GDPR and our Privacy Policy, which sets out the lawful bases we rely on, the sub-processors we use, retention periods, international-transfer safeguards, and your rights (including access, rectification, erasure, portability, and the right to lodge a complaint with a supervisory authority).

16 Governing Law & Disputes

TL;DR The law of where serp.systems is based applies (and, if you're an EU consumer, the protections of your home country aren't taken away). We try to sort disputes by talking first; if not, the courts decide.

These Terms are governed by the laws of the jurisdiction in which serp.systems is established, without regard to conflict-of-laws rules. Where you are a consumer, this choice does not deprive you of the protection of mandatory provisions of the law of your country of residence. The parties will attempt to resolve any dispute first through good-faith negotiation; if unresolved within thirty (30) days, it will be submitted to the competent courts, without prejudice to any mandatory consumer jurisdiction rules. EU consumers may also use the European Commission's Online Dispute Resolution platform.

17 Changes to these Terms

TL;DR We can update these terms; for active customers we'll email you at least 15 days before big changes take effect.

We may update these Terms from time to time. Material changes will be notified to active customers by email at least fifteen (15) days before they take effect. Continued use after the effective date constitutes acceptance.

18 Contact

TL;DR Questions or notices: email us. We start by email, then move to Signal or Telegram. No phone calls.

Questions or notices under these Terms should be sent to [email protected]. We communicate by email first, and from there by Signal or Telegram; we do not conduct phone calls.

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