Service Terms

GPT Dominator — Service Terms

Last updated: 2026-06-05 · Service provided by serp.systems

In short GPT Dominator is a done-for-you service that works to get your brand cited inside AI answers for the queries you choose. You pay monthly. We aim to hit the goal in the first month and keep going into a second if needed. If we miss after both, you can claim a partial refund in a set window. Some strategies may need extra third-party spend, always with your go-ahead. Read each section's TL;DR for the plain-English version.

These Service Terms (the “Terms”) govern the “GPT Dominator by serp.systems” managed service (the “Service”) provided by serp.systems (“we”, “us”, “our”) to a paying customer (“you”, “your”). By engaging the Service — including by paying any invoice for it — you accept these Terms in full.

01 Scope of the Service

TL;DR We work to get your brand named as a source inside AI answers for queries you pick. We don't sell ads, links, or a tool — we do the work. All niches are welcome; very competitive or regulated ones (e.g. iGaming) need a quick chat by email first.

The Service is a managed Generative Engine Optimization engagement whose objective is to increase the frequency and prominence with which your brand or website is cited by AI-powered answer engines in response to an agreed list of target queries (the “Target Queries”).

Niches. We accept clients across all lawful niches. For extremely competitive or regulated niches — for example iGaming — you must contact us by email before subscribing so we can assess feasibility and agree an appropriate strategy. We may decline or require the Domination plan for such niches.

The Service may include, at our discretion and to the extent applicable to your category: diagnostic analysis of why competitors are cited instead of you; content and authority work on pages you authorize; structured-data deployment; earned-media outreach; and ongoing monitoring of your standing. The Service does not include Google SEO link-building campaigns, paid advertising management, social-media management, or unrelated development work.

02 Plans, Queries & AI Coverage

TL;DR €999 = up to 2 queries on ChatGPT. €1499 = up to 4 queries on ChatGPT. Custom = 5+ queries across your preferred AIs. You choose the exact queries with us first.

The Service is offered in three plans. You select and approve the Target Queries with your strategist before work begins.

Focus — €999 / month: up to 2 Target Queries, covering ChatGPT.
Category — €1499 / month: up to 4 Target Queries, covering ChatGPT.
Domination — custom price: 5 or more Target Queries, covering your preferred AI answer engines — the engines we agree matter to you — scoped and priced with you.

All prices are exclusive of any applicable VAT or other taxes, which are added at the rate in force in your jurisdiction.

03 Engagement & Term

TL;DR Billed monthly and auto-renews. We aim to deliver in the first month; if not, we keep working into a second month at no extra service fee. Two months (60 days) is the goal-bound window.

The Service is a recurring monthly retainer. Each billing cycle is one (1) calendar month and renews automatically unless terminated under Section 12. The engagement begins on the date we confirm receipt of your first payment in writing (the “Start Date”).

Our standard goal is to achieve the agreed citation outcomes within the first month. If they are not met by the end of the first month, the engagement continues into a second month at no additional service fee (the “Extended Cycle”) so we have a full opportunity to deliver. The two months together (60 days from the Start Date) are the goal-bound engagement window. Third-party costs under Section 05 are separate from the service fee and are not waived during the Extended Cycle.

04 Fees & Billing

TL;DR Pay monthly by card. Prices can change — subscribing only locks the price for the current month; future months renew at the price in force then, and we tell you before any increase so you can cancel first. Pay late and we can pause the work. Refunds only as described in Sections 06 and 15.

The service fee is €999 (Focus), €1499 (Category), or a custom amount (Domination) per billing cycle, plus applicable taxes.
Prices are subject to change. Subscribing does not lock in the offer beyond the current billing cycle. The fee you pay is guaranteed only for the cycle it covers; each renewal is charged at our price in force at that time, including the end of any promotional or introductory rate. We will give you reasonable advance notice (at least fifteen (15) days) of any price increase before it takes effect, and you may cancel under Section 12 before the new price applies. Continuing past the effective date means you accept the new price.
Payment is due on the first day of each cycle. If you fail to pay within seven (7) days of the invoice date, we may suspend the Service until payment is received (see also Section 09).
You authorise us to charge your payment instrument for each recurring cycle until you terminate under Section 12.
Refunds are limited to (a) the conditional performance refund in Section 06 and (b) the consumer-withdrawal and discretionary-refund rules in Section 15. Outside those, fees are non-refundable.

05 Third-Party Costs

TL;DR Your monthly fee covers our work, not necessarily outside costs like paid placements, guest posts, niche edits, or buying a domain. If a strategy needs that spend, we'll tell you first — you decide. Sometimes we may choose to chip in to keep things moving, but that's goodwill, never owed. Often there's no extra cost at all. It depends on the strategy we pick together.

The monthly service fee covers the work we perform. It does not necessarily cover third-party costs that a chosen strategy may require — for example paid guest posts, niche edits, sponsored placements, the acquisition of an expired or new domain, or other elements that may prove more expensive than initially expected.

Where a strategy involves such costs, we will inform you in advance and proceed only with your explicit go-ahead. Depending on the strategy agreed with you, an additional payment may be required on top of the monthly fee.

As a matter of goodwill and entirely at our discretion, we may sometimes negotiate a discount on a third-party item, or absorb part of its cost ourselves (for example, paying half of a placement), to keep the project moving in good faith. This is neither owed nor guaranteed. Equally, many engagements require no extra third-party spend at all. Whether any such cost arises — and how it is shared — always depends on the strategy we choose together.

06 Citation Goal & Conditional Refund

TL;DR What's guaranteed is getting you into the top-3 cited sources for the agreed queries — being the #1 source is what we aim for, but it depends on the engines and the competition, so it is NOT 100% guaranteed. If we don't reach the agreed top-3 goal after the full 60 days, you can ask for 50% of your service fees back — only after day 60 and within the following 14 days (days 60–74). Outside that window, or if you broke the rules / changed the pages yourself, it doesn't apply.

At the start of the engagement we agree with you in writing on a defined “Citation Goal”. The guaranteed Citation Goal is your domain appearing among the top three (3) cited sources across an agreed number of the Target Queries, on an agreed share of measurement checks, within the goal-bound window.

About the #1 position. Becoming the single most-cited (#1) source is our target and what we actively work toward, and we frequently achieve it — but because generative engines are probabilistic and the competitive field varies by query, the #1 position is not guaranteed. The guarantee, and the conditional refund below, are tied to the top-3 threshold, not to the #1 position. Where you want #1 framed as a hard requirement, that can only be handled as a bespoke arrangement under the Domination plan and is still subject to feasibility.

Conditional partial refund. If the Citation Goal has not been met by the end of the 60-day goal-bound window, you may request a refund of fifty per cent (50%) of the service fees you paid for that window. Timing is strict: the request may be submitted only after the full 60 days have elapsed, and only within the 14 days immediately following (i.e. between day 60 and day 74 from the Start Date). Send it in writing to [email protected]. We will issue the refund to the original payment instrument within thirty (30) days. This is the exclusive financial remedy for non-attainment of the Citation Goal.

The conditional refund covers service fees only and does not include third-party costs already spent under Section 05. It does not apply where: (i) the request falls outside the day 60–74 window; (ii) you cancelled before day 60; (iii) the goal was missed because of a change you made to the optimized pages, your domain, or your hosting after our work was deployed; (iv) you failed to grant, or you revoked, access we needed; or (v) you are in breach of these Terms.

07 Customer Obligations

TL;DR Give us the access we need, approve the queries and goal, reply within a few days, don't change the optimized pages without telling us, and stay within the law.

Grant timely access to the website, CMS, analytics, and any other accounts required;
Review and approve the Target Query list and the Citation Goal before work begins;
Respond to substantive requests for input or approval within five (5) business days;
Not make structural, content, or hosting changes to the optimized pages without notifying us, for the duration of the engagement;
Comply with all laws applicable to your business, including advertising, financial-services, healthcare, and consumer-protection rules in your jurisdiction.

08 Intellectual Property & Content Licence

TL;DR You keep your brand. We keep our methods and tools. Content our copywriter creates for you is licensed to you while you're a paying customer — it stays our work (copyright is automatic, no registration needed), and the licence can end if you stop paying (see Section 09). If you want to keep the content after stopping, we can agree in writing to release the licence to you (a buy-out) — though keeping the content doesn't guarantee you stay ahead of competitors.

You retain ownership of your trademarks, brand assets, and any content you supply. We retain ownership of our methodologies, tooling, internal templates, and general know-how.

Original content we (or our copywriters) create specifically for your campaign — articles, copy, and similar works — remains our intellectual property. Copyright in such works arises automatically on creation and does not depend on any registration. Rather than transferring ownership, we grant you a non-exclusive, revocable licence to use that content on the agreed pages for as long as your subscription is active and in good standing. If the engagement terminates or you stop paying, the licence ends and Section 09 applies. Assets we procure or register on your behalf (for example a domain) remain under our control unless and until ownership is expressly transferred to you in writing.

Releasing the licence (buy-out). If you decide to stop paying but want to keep the content we produced for you, we can agree — in a separate written arrangement — to release the licence (or transfer ownership) of specific content so you may continue using it freely afterwards. Terms and any one-off fee are agreed case by case. Please note that releasing the content to you does not guarantee protection from competitors: once active optimisation and monitoring stop, another brand in your niche may still work to displace your citations, and keeping the content does not, by itself, preserve your position.

09 Non-Payment, Suspension & Removal of Assets

TL;DR When payments stop, so does the ongoing work that keeps you cited — so we can't keep guaranteeing the results. Some of what got you there was our own investment (placements we paid for, sites we registered, content our copywriter wrote), so we may wind those down. It's not a penalty: it's just that the things we own and fund go back to us once the engagement ends. If you'd like to keep the content, see the buy-out option in Section 08.

Citation positions are held by continuous optimisation and monitoring. When you stop paying or the engagement ends, that work stops, so the Service — and any visibility or citation results — can no longer be guaranteed. This is not a punishment; it simply reflects that much of what earned your position was our own investment and remains ours.

For that reason, we may (at our discretion, and reasonably) wind down or recover the assets and contributions we funded or created, including:

Placements & earned media we paid for: we may ask third-party outlets to remove or unpublish guest posts or placements we arranged and funded. Whether they comply is the outlet's decision and is not guaranteed.
Assets we own: any domain, site, or property we registered or set up to obtain citations (for example an expired domain we acquired) may be removed, repointed, or reused, because it belongs to us.
Bespoke content: content our copywriters wrote stays our licensed work, so its licence ends on non-payment or termination — unless you take the buy-out in Section 08, in which case it stays with you.

We always act reasonably and lawfully, give you fair notice where practical, and will never touch assets that are genuinely yours or access your systems without authorisation. The aim is simply to recover what we own — not to harm your site.

10 Acceptable Use

TL;DR Don't use us for illegal content, impersonation, or to push pages you don't control or aren't allowed to optimize. Break this and we can stop immediately and keep fees paid.

You may not engage the Service for unlawful content; for impersonation of another person or organisation; to manipulate citations toward content you do not control or are not authorised to optimise; or in any way that violates a third party's intellectual-property or privacy rights. We reserve the right to terminate immediately and retain fees already paid if you breach this Section.

11 Confidentiality

TL;DR We each keep the other's private information private. But if we both agree in writing, we can lift that — for example to publish a case study or name you as a client.

Each party will keep confidential the other party's non-public information learned during the engagement, for three (3) years after it ends. Confidentiality does not apply to information that is or becomes public through no fault of the receiving party, or that must be disclosed by law.

By mutual written agreement, the parties may de-confidentialize specified information — for example, to allow us to reference you as a client, publish a case study, or share campaign results. Such permission applies only to the information and use expressly agreed, and either party may decline any de-confidentialization request without penalty.

12 Termination

TL;DR Cancel any time before the next renewal with 7 days' notice. No refund for unused days in a paid month except the Section 06 refund. We can end it too, with notice, if your category isn't workable.

You may terminate at the end of any billing cycle by giving written notice to [email protected] at least seven (7) days before the next renewal date. Termination takes effect at the end of the then-current cycle; no pro-rated refunds are issued for unused days within a paid cycle, except as provided in Section 06. We may terminate with seven (7) days' written notice if we reasonably determine the engagement is impracticable, refunding any unused portion of the current cycle pro rata.

13 Warranties & Disclaimer

TL;DR We work with skill and care, but we can't promise a specific AI will cite you at a specific spot forever — those platforms change their systems and we don't control them. Your protection for a missed goal is the Section 06 refund.

We will perform the Service with reasonable skill and care. We do not warrant that any specific engine will cite your domain at any specific position or frequency, that visibility once achieved will be permanent, or that third-party platforms will not change their retrieval, indexing, or ranking systems in ways that affect outcomes. Beyond the express undertakings in these Terms and the conditional refund of Section 06, the Service is provided “as is”.

14 Limitation of Liability

TL;DR If something goes wrong, the most we owe is one month's fee — the last service fee you paid. We're not liable for indirect losses like lost profit. Things the law won't let us limit, we don't.

To the maximum extent permitted by law, our aggregate liability arising out of or relating to the Service is limited to the total service fees you paid us in the one (1) month preceding the event giving rise to the claim. We are not liable for indirect, incidental, consequential, special, or punitive damages, lost profits, lost revenue, or lost data. Nothing here limits liability that cannot lawfully be limited — including liability for death or personal injury caused by negligence, for fraud, or for any other liability that applicable law does not permit to be excluded.

15 Refunds, Consumer Rights & Data Protection

TL;DR Fees are generally non-refundable. If you're an EU/EEA consumer you have a 14-day right of withdrawal — but because you ask us to start at once and acknowledge it at checkout, you only get back the part not yet performed (pro-rata, minus money already spent on your behalf), and nothing once the cycle's work is done. Businesses and non-EU customers have no statutory withdrawal right, so only the contract applies. As a goodwill gesture we may refund if you cancel within 5 days and we haven't really started. The separate performance refund is in Section 06. Your data is handled per our Privacy Policy (GDPR).

General rule. The service fee is non-refundable except where these Terms or mandatory law say otherwise. The two exceptions are the conditional performance refund in Section 06 and the consumer-withdrawal rules below.

Right of withdrawal (EU/EEA consumers). If you engage the Service as a consumer in the EU/EEA, you have a statutory right to withdraw from a distance contract within fourteen (14) days. Because the Service starts immediately, at checkout you (a) expressly request that performance begin at once and (b) acknowledge that you lose the right of withdrawal once the Service for the current cycle has been fully performed. Consequently: if you withdraw while work is still ongoing, we refund only the portion not yet performed, calculated proportionately and net of any third-party costs already spent on your behalf (Section 05); once the cycle's work is fully performed, no withdrawal refund is due; and after the 14-day window there is no statutory withdrawal right at all.

Businesses and non-EU/EEA customers. If you engage the Service in the course of a business or profession (B2B), or you are not an EU/EEA consumer, the statutory right of withdrawal does not apply. Refunds are then governed solely by these Terms (Section 06 and the goodwill rule below).

Discretionary goodwill refund. Where we are not legally obliged to refund, we may still — entirely at our discretion — refund the service fee if you request cancellation within five (5) days of payment and we have not yet substantially started work, less any third-party costs already incurred (Section 05). Beyond that short window, or once work has substantially begun, the fee is non-refundable. This goodwill option is not a legal entitlement and does not extend any statutory right.

Statutory rights preserved. Nothing in these Terms excludes or limits rights that cannot lawfully be excluded or limited under Italian or EU/EEA consumer law. The acknowledgment above is the immediate-performance mechanism the law provides; it is not a waiver of any non-excludable right.

Data protection (GDPR). We process personal data in accordance with the GDPR and our Privacy Policy, which sets out the lawful bases we rely on, the sub-processors we use, retention periods, international-transfer safeguards, and your rights (including access, rectification, erasure, portability, and the right to lodge a complaint with a supervisory authority).

16 Governing Law & Disputes

TL;DR We're based in Italy, so Italian law applies (and, if you're an EU consumer, the protections of your home country aren't taken away). We try to sort disputes by talking first; if not, the courts decide.

serp.systems operates from Italy. These Terms are governed by Italian law, without regard to conflict-of-laws rules. Where you are a consumer, this choice does not deprive you of the protection of mandatory provisions of the law of your country of residence. The parties will attempt to resolve any dispute first through good-faith negotiation; if unresolved within thirty (30) days, it will be submitted to the competent Italian courts, without prejudice to any mandatory consumer jurisdiction rules. EU consumers may also use the European Commission's Online Dispute Resolution platform.

17 Changes to these Terms

TL;DR We can update these terms; for active customers we'll email you at least 15 days before big changes take effect.

We may update these Terms from time to time. Material changes will be notified to active customers by email at least fifteen (15) days before they take effect. Continued use after the effective date constitutes acceptance.

18 Niche Exclusivity & Right to Match

TL;DR We won't drop you mid-engagement for a rival. While you're a paying client, you keep your spot — and you renew into the next month as normal. The only thing that can change it: if a direct competitor in your exact niche offers to pay more for the same slot, we'll give you the first chance to keep it by matching or beating their offer. You decide. We'll only end the engagement at the close of the current month if you choose not to. To keep us honest, we will never act on a rival's higher offer unless both of you agree to let us show you that the offer is genuine — so you can verify it's real and we can't invent one to push you.

Because being the most-cited source in a niche is, by nature, a position only a limited number of brands can hold, we operate a transparent right-to-match policy for directly competing clients in the same niche:

Continuity. While you remain a paying client in good standing, we will continue your engagement and renew it into the following month in the ordinary course. We will not abandon an active engagement part-way through a paid cycle in favour of a competitor.
Competing offer. If a direct competitor in your exact niche seeks the same positioning and offers to pay more than your current fee for it, we will not simply switch. Instead, we will notify you and give you a right to match: you may retain your position by agreeing to pay at least the competitor's offer.
Your choice. If you decline to match, the engagement will end at the close of the then-current paid month (no mid-cycle termination), after which we may take on the competitor. If you choose to match or exceed the offer, you keep the position and we continue with you.
Mutual-consent transparency. To protect you from any bad-faith conduct on our part, we will only rely on a competitor's higher offer if both you and the competitor consent to us disclosing the relevant offer details to you for verification. Absent that mutual consent, we will not use an unverifiable competing offer to end or reprice your engagement.

Nothing in this Section obliges us to disclose a competitor's identity beyond what both parties have consented to share, nor to accept any particular client.

19 Contact

TL;DR Questions or notices: email us. We start by email, then move to Signal or Telegram. No phone calls.

Questions or notices under these Terms should be sent to [email protected]. We communicate by email first, and from there by Signal or Telegram; we do not conduct phone calls.

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