GPT Dominator — Privacy Policy
This policy explains how serp.systems (“we”, “us”) handles personal data when providing the “GPT Dominator by serp.systems” service (the “Service”). It is specific to the Service; the broader site policy at /privacy.html applies to the rest of serp.systems. Where they conflict for the Service, this policy controls.
01 Who we are
serp.systems is the data controller for personal data processed under this policy. For any privacy question or to exercise your rights (Section 08), write to [email protected].
02 Data we collect
| Category | Examples | Why |
|---|---|---|
| Account & billing | Name, business name, billing email, payment-instrument identifier (via Stripe/Paddle). | To set up the engagement and bill for it. |
| Engagement data | Target Queries, URLs to optimize, brand and competitor names you supply, written approvals. | To define and execute the agreed work. |
| Access data | Credentials or limited-scope tokens you grant for your CMS, analytics, or hosting. | To deploy changes; deleted at engagement end. |
| Campaign telemetry | The AI queries we run on your behalf and the public answers they return, including any cited source URLs. | To monitor your standing and progress. |
| Communications | Emails and messages (e.g. Signal/Telegram) with your strategist. | To run the engagement and for our records. |
We do not intentionally collect special-category data (e.g. health, political opinions) and ask that you not send it to us.
03 Lawful bases
- Performance of a contract — to deliver the Service you engaged us for;
- Legitimate interests — service security, abuse prevention, and the limited telemetry needed to deliver agreed outcomes;
- Legal obligation — invoicing, tax and accounting records;
- Consent — where required by law (we currently set no non-essential cookies on these pages).
04 How we use your data
- Diagnose, deploy and monitor the GEO work covered by your engagement;
- Produce your report (up to one per month, on request);
- Bill for the Service and keep statutory records;
- Communicate with you about your engagement;
- Improve our methodology — only in aggregated, anonymised form that does not identify you.
We do not sell your data, do not use it to train any AI model, and do not use your campaign data to power other customers' campaigns.
05 Sub-processors
| Sub-processor | Purpose | Region |
|---|---|---|
| Stripe / Paddle | Payment processing | EEA / US |
| Cloud infrastructure provider | Application hosting, encrypted storage | EEA |
| AI answer engines (per plan) | Queries we run to monitor your standing — ChatGPT (Focus & Category); your preferred AIs, agreed with you (Domination) | US / per provider |
| Transactional email provider | Engagement and billing emails | EEA / US |
| Clerk | Authentication for any dashboard access | US |
Where data is transferred outside the EEA, we rely on Standard Contractual Clauses or an adequacy decision in force at the time. We will update this list when sub-processors change and give notice of material changes.
06 Retention
- Access credentials/tokens: revoked and deleted within seven (7) days of engagement end;
- Campaign telemetry & reports: kept for the engagement plus twelve (12) months, then anonymised or deleted;
- Communications: kept for two (2) years to evidence the engagement;
- Billing & tax records: kept for the period required by tax law (typically up to ten years).
07 Security
We apply industry-standard safeguards: encryption in transit (TLS 1.2+) and at rest, least-privilege access, short-lived credentials, audit logging, and periodic reviews. No system is perfectly secure; in the event of a personal-data breach affecting you, we will notify you and any required authority within statutory timeframes.
08 Your rights
Subject to applicable law, you may: access your data; have inaccurate data corrected; have data erased where there is no overriding legal basis to keep it; restrict or object to certain processing; receive a portable copy of data you provided; withdraw consent where processing is based on it; and lodge a complaint with your local data-protection authority. To exercise any right, write to [email protected]. We respond within one month (extendable by two further months for complex requests).
09 Cookies on these pages
The Service's public pages set no non-essential cookies. Authentication for any Service dashboard uses session cookies operated by Clerk.
10 Children
The Service is not directed to individuals under 18, and we do not knowingly process the personal data of minors. If you believe we hold such data, write to us and we will delete it.
11 Changes to this policy
For material changes we will email customers with an active engagement at least fifteen (15) days before the new version takes effect. The “Last updated” date above always reflects the current version.